Customer Data Platforms (CDP) Solutions
Streamline Your Data & Amplify Your Success with WCI’s Customer Data Platform Solutions
Making more profitable
business decisions starts here.
Collect, manage, analyze, and activate customer data from multiple sources. With WCI’s CDP solutions, you access a unified database that consolidates data from different touchpoints, providing a comprehensive view of customers. Create a valid customer list and compile your user data in one place.
Empowering Businesses With CDP Solutions
Harness the power of unified customer behavior data for enhanced growth and success.
CDPs centralize customer data for seamless sharing, analysis, and valuable analytics. They unify customer interactions into a single ID and integrate disparate databases, including marketing clouds, service software, and e-commerce engines.
WCI is your partner to bring everything together seamlessly with ease.
Enhanced Insights and Strategic Growth With WCI’s Integrated Customer Data Platform
Unique solutions for your unique needs
Improve the performance and business outcomes of your user data. At WCI, we’re not a one-size-fits-all solution, but instead, we look at your unique requirements and challenges to build a CPD that fits your business needs and is easy to use.
WCI’s CDP Services Include:
WCI offers a wide range of unique CDP services and solutions that help you work smarter and showcase our flexibility and capabilities, including:
- Seamless integration of customer data from multiple channels and systems
- Unification of fragmented customer profiles into a single, comprehensive view
- Data stitching to create a unified customer ID across various interactions
- Integration of disparate databases, such as marketing clouds, service software, and e-commerce engines
Do More With Your Data
Your data shouldn’t be complicated. We promise to develop a user-friendly solution that delivers more innovative business intelligence data to the right people at the right time and in the right way. Harness the power of your data today.
WCI’s Customer Data Platform (CDP) Architects
With WCI, you gain access to the streamlined data you care about in one easy-to-access place. For over 15 years, we’ve been helping teams from small shops to Fortune 500 companies better utilize their data. In addition to expertise and support, you will benefit from:
Real-time Data
Streaming and continuous updates for up-to-date customer insights with audience segmentation
Advanced Data Analytics
Segmentation capabilities for targeted marketing campaigns
Customizable Dashboards
Reporting to monitor and measure customer data effectively
Enhanced data security
Compliance measures to protect sensitive customer information
Scalable and Flexible
Single-source architecture to accommodate growing data volumes and evolving business needs
Expert Guidance
Support throughout the implementation and utilization of the CDP solution
Our experienced team of data architects and developers excel in solving complex data problems. With expertise in cloud-computing technologies like Amazon Web Services and Microsoft Azure, we leverage big data management platforms to integrate customer data seamlessly. This includes valid customer lists, touchpoints, history, value, demographics, and more, resulting in a comprehensive and unified customer profile.
FAQs About WCI’s Customer Data Platforms (CDP) Solutions
How does a CDP help with data compliance?
By centralizing customer data from multiple sources, a CDP helps organizations maintain control over the data they collect, store, and process. Data governance, consent management, data security, subject rights, and audits are all compliance benefits that come from CDPs.
What are customer data platform features?
CDPs provide a central place to manage customer data and additional features, including valid customer lists, touchpoints, historic data, demographics, and more. For more information on data management, click here.
What’s the difference between a CRM and a CDP?
CRM systems primarily focus on managing and tracking customer interactions and relationships. They typically capture data related to sales, marketing, and customer service activities. CRMs often rely on first-party data generated through direct customer interactions. For an example of our work with CRM systems, view this case study. On the other hand, CDPs have a broader data scope, capturing and unifying third-party customer data from various sources, including online and offline channels, websites, mobile apps, email marketing tools, point-of-sale systems, and more.
Read Our Case Studies
Mediant Health Resources Case Study
The Client Mediant Health Resources specializes in providing IT…
Creating a BI Strategy for An Emergency Healthcare Company
Amalgamating Disparate Systems and Creating a Long-Term BI Strategy…
A Fast-Growing Private Student Loan Provider
The client A private student loan company with about…
Our Process
Start with a Free On-site Discovery Session — Meet with a senior solutions architect to tell us more about your data challenges and goals.
Next, we Review the Proposed Solutions — After the session, we’ll summarize, evaluate, and provide a list of data management solutions and project outline.
After that, we start the Solution Development Process — After the agreement is signed, WCI and your team will work together to develop the right solution that meets your project goals.
Lastly, we move into Training and Support — This is a key stage of our solution. Training you and your team will help ensure the technology is adopted into your workflow.
Platforms we Support
Leverage our unique insight into the best ways to use powerful cloud-computing technologies, like Amazon Web Services and Microsoft Azure, together with big data management platforms. With WCI, you can enjoy a user-friendly solution that delivers smarter business intelligence data to the right people at the right time in the right format.
Intelligent solutions to make the most of your data
With WCI, you gain an integrated data platform solution that helps you make more profitable decisions.