Analytics and Business Intelligence Trends for 2015
After being in data professional services since 1998 we’ve see the exponential growth in this industry and are excited for what the new year has to offer. We’ve come together to discuss what we think are the biggest business intelligence trends in 2015.
1) Decrease in company-wide vendor standardization but an increase in integration.
A few years ago there was a strong push for consolidation of enterprise systems with the thought that one vendor would reduce costs and improve overall efficiency when it came to things like training and troubleshooting. The reality was that not every vendor had the best offering for every industry and whereas some would be strong on the back-end regarding data organization, their visuals left much to be desired. After it became clear that newer vendors could fill the gap for real-time queries and visuals, departments began to embrace these niche solutions. Although the large enterprise vendors still dominate the market, they are seeing decreased customer satisfaction when it comes to data visualization and costs.This trend will only get stronger in 2015 since so many technologies have popped up over the last few years that can specialize in various verticals and environments.
But with this decrease in a one-for-all solution comes an increase in demand for integration. 2015 will be the year where compatibility will be top of mind for IT teams. Since vendors aren’t always keen on providing integration tools, organizations will have to find unique solutions that meet their needs.
2) The rise of the niche vendors.
This leads us into the next trend of the growth of smaller new vendors. These new companies are focusing on data discovery and quick implementations which put the power into the hands of the end user as opposed to the database admins. When you deliver exactly what a market is looking for you have a strong chance of winning them over. It used to be that the admins would agree on a backbone software and work from there forcing the departments to embrace their choice. The last few years have shown the business intelligence market that just because your analytics software comes bundled into your enterprise solution doesn’t mean everyone will use it. Rather, we’ve seen the trend that the end users want more. And they want it in their control and away from from IT. The proliferation of Tableau and QlikView is a prime example of this phenomenon.
Of course acquisitions are sure to happen with the large enterprise vendors seeking to buy out their smaller competitors, but the point remains that part of the market demands a solution that’s focused on the end users and those who deliver on their promise will see their products get used.
3) True end user focus is being driven by the next generation.
UI and UX are becoming increasingly important as the millennials rise in the ranks in organizations across the world. They are used to accessing information in a certain way and are requesting the same experience in their jobs. “Information activism” has become a trend that’s driven by the millennials. Inside each organization, users want to be actively engaged with their data and by providing users BI solutions that allow true self-service, they move from passively consuming the data to actively using it to discover important information.
4) Business intelligence competency centers (BICC).
Since data analytics is growing and changing so fast ongoing training and support is becoming increasingly relevant for an organization’s success when it comes to business intelligence. With this emerging need of experts in the data field comes the rise of BICCs. Although the idea of business intelligence competency centers isn’t new, it is becoming a larger focus since organizations have begun to implement more than one analytics solution and desire to see a return on their investments. Seeing that it’s not always cost efficient to hire a team of experts for all sorts of different vendors we are also seeing an increase of organizations looking for an outsourced team of data experts that are knowledgeable in various BI solutions.
5) Mobile access will mature.
Mobile has been on the trends list for over 5 years now, and 2015 is no exception. Smartphones and tablets are in every organization and will only grow in prevalence and use. Mobile analytics in it’s current state is comparable to desktop usage but perfection isn’t there yet. 2015 will mobile functionality improve and the promise of anywhere/anytime analytics will become a reality.
Got questions? Don’t hesitate to ask us.